In the act of sleeping, when an individual is completely stationary and partakes in no social interaction. Even then there seems to be an involvement of a consumer good. The way the sleeping mask is worn in the photograph is of the way pirates are seen to be wearing their eye patches. This illustration mocks the addition of a product in a state of inactivity.
As part of the subject’s routine, they wake up every morning to a mouth tape that is stuck on their face throughout the night. A banana peel is also apparently used as a cleansing agent.
This highlights the absurd nature of the usage of self care products on a daily basis.
An everyday struggle to pick which product to be used today.
The subject is in the process of picking a good.
The action of jumping towards the goods in order to get to use them.
In such a way that they are starting to get distanced (falling off of a bottle) from the real meaning of the good yet they will still continue to consume it.
As the products are gathered after being run through a process of selection. The subject faces further choice and another decision to make.
An everyday struggle of a consumerist.
This is supposed to be applied along the waterline, however the subject is putting it into their eyes.
This amount of consumption has led them to experiment with their types of goods and it’s the inception of absurdity.
The unreasonable act of using a tweezer on the lips is conveyed with the photograph as conventionally they have different uses.
The subject is shown to have accumulated all the goods and attempts to use everything at once.
The entire process of waking up, getting ready, and starting your day has been divided into consumeristic steps that our society has constructed into what we know as a morning routine.
This feature criticises and mocks the usage of one good leading to another good and the creation of a daily cycle of consumption which has allowed individuals to get themselves stuck in this loop.
It shows the steps from waking up to starting the day and the amount of goods that can be possibly consumed in the entire process. The peculiarity in the consumption of the products is used to highlight their excessive and often unreasonable usage, it focusses on the idea that goods should simply fit the needs of a consumer and not satisfy a desire to just consume.
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